Overview
WBZ-TV & TV38 is part of the CBS Television Stations Group, which reaches 35% of the U.S. TV households with stations in 8 of the top 10 markets. Our stations deliver advertisers' messages to more than 38 million homes. The "CBS is Always On" initiative extends WBZ-TV & TV38's local market reach beyond TV to broadband Web and wireless content distribution 24/7.
WBZ-TV & TV38’s goal is to be Boston, MA’s online portal and play an important part of users’ daily lives with news, weather, traffic and must-know community information through the unique integration of both local TV and the Web.
This unprecedented commitment at WBZ-TV & TV38 reinforces our position as Boston, MA’s indispensable source for easily accessible on-demand news & information.
For information on national advertising opportunities, click
here.
Contact Us
CBS Television Stations Digital Media Group provides a dedicated multimedia sales support team which profiles markets and monitors campaigns in order to insure the effectiveness of every sponsor's advertising campaign. Please contact Helyn Wynyard at
hkwynyard@cbs.com or 617-787-7000 to learn more about available local advertising and sponsorship opportunities.
For national opportunities, please send an email to
CBSTVDMG@cbs.com.
Ad Placements
WBZ-TV & TV38's "Always On" strategy empowers our audiences to watch, read and experience WBZ-TV & TV38 and WBZ-TV & TV38 sponsors' media however, whenever and wherever they want - maximizing message exposure, recognition and brand awareness. Specifically, we tap into people's lives in times and places previously out of reach for video-based message exposure.
Ad Specifications
Accepted Advertising Overview
- Traditional images: *.jpg or *.gif. See ad specifications for accepted standards.
- 3rd Party Tags: iFrame/Javascript (iLayer/Layer tags are not accepted due to cross-browser compatibility and stability issues)
- Rich Media: Many formats accepted, see guidelines for more information. All rich media technologies require prior approval and testing prior to implementation.
- No ad unit can prompt the download of a plug-in.
- Newsletter creative must be static image. Rich media, 3rd party tags and html are not accepted.
General Advertising Guidelines & Specifications
- To review our ad guidelines and specifications click here.
- To review our gallery of ad products click here.
