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Boston Marathon To Put Ads At Start, Finish Lines

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Apr 15, 2008 1:31 pm US/Eastern

Boston Marathon To Put Ads At Start, Finish Lines

BOSTON (AP) ― The Boston Marathon is breaking with a 112-year tradition and putting corporate ads on the starting and finish lines at the world's oldest marathon.

Guy Morse, executive director of the Boston Athletic Association, told The Associated Press that logos for race sponsors Adidas and John Hancock Financial Services will be painted on the ground and posted near the VIP seating area.

Morse says the event organizers are feeling the pressure to recruit elite athletes and put on a first-class event, and that means keeping sponsors happy.

No new money was exchanged for the ads. Morse said Adidas and John Hancock both already are race sponsors, and this will give them additional exposure during the 26.2-mile race from Hopkinton to Boston.

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