Jun 12, 2008 8:51 am US/Eastern
Legal Sea Foods Apologizes For Ads - Sort Of
BOSTON (AP) ―
Legal Sea Foods owner Roger Berkowitz says he's sorry for the "fresh fish" ad campaign on the MBTA that offended some train operators. But not really.
The ads feature "fresh" wisecracking cartoon fish that deliver lines such as: "This conductor has a face like a halibut."
The MBTA removed that ad after complaints from workers.
In a new radio ad, Berkowitz offers a "solemn apology" for the crack.
He said most conductors don't look like halibut -- some look like grouper, flounder or catfish.
Stephan MacDougall, a union rep for MBTA operators, said Berkowitz is an elitist and insensitive. He noted the new ad comes after the death last month of a Green Line operator in a crash.
He said he's organizing a boycott of Legal Sea Foods.
(© 2009 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)
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