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Legal Sea Foods Launches Suggestive New Ads

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Mar 20, 2009 12:57 pm US/Eastern

Legal Sea Foods Launches Suggestive New Ads

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BOSTON (WBZ) ―

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Legal Sea Foods has unveiled a new ad campaign that some may find funny and others may find over-the-top.

The ads are one-liners that are appearing on Green Line trolleys across the city.

Here's the list: (you can also see them in the image box on the right)

Kiss my bass.
Hey chumbag!
Man, you smell like carp.
If that's your girlfriend, I'd throw her back.
Is that a worm in your pocket or are you just happy to see me?

Last June, the MBTA removed a "fresh fish" campaign on the T that offended some train operators.

Those ads featured a "fresh" wisecracking cartoon fish that delivered lines such as: "This conductor has a face like a halibut."

Workers complained and the ads came down.

Legal Sea Foods owner Roger Berkowitz then put out a radio spot to "apologize."

He said most conductors don't look like halibut -- some look like grouper, flounder or catfish.

At the time, Stephan MacDougall, a union rep for MBTA operators, called Berkowitz an elitist and insensitive.

What do you think of this new campaign?

Share your opinion and read comments from others on our re:act blog.