Overview
The CBS Television Stations reach 35% of the U.S. TV households with stations in 8 of the top 10 markets delivering advertisers’ messages to an audience of more than 38 million homes through well-established and trusted local brands.
Now, the “CBS Always On” initiative extends each CBS O&O stations local market reach beyond TV to broadband Web and wireless content distribution 24/7.
This unprecedented commitment at each of our CBS O&O stations re-enforces our position as the indispensable source for local news, weather, traffic, sports, and community information –now accessible on-demand.
This unique hybrid of expertise and internal integration, affords our advertisers the flexibility to plan targeted and unique sponsorship campaigns more efficiently in this ever-changing new media world.
Key Metrics
• Monthly Unique Visitors: 5.7M
• Monthly Page Views: 46.6MM
• Average Time Spent: 7.5 minutes
Source: Hitbox, May 2006
Demographic Information
Gender:
• Male: 58%
• Female: 42%
Age:
• 18-49: 65%
• 25-54: 72%
Income:
• HHI $75K+: 43%
• HHI $100K+: 24%
Education:
• College Grad+: 44%
Source: Nielsen NetRatings, May 2006
Ad Placements
CBS Television Stations "Always On" strategy empowers our audiences to watch, read and experience CBS and CBS sponsors' media however, whenever, and wherever they want - maximizing message exposure, recognition and brand awareness. Specifically, we tap into people's lives in times and places previously out of reach for video-based message exposure.
Ad Specifications
Accepted Advertising Overview
- Traditional images: *.jpg or *.gif. See ad specifications for accepted standards.
- 3rd Party Tags: iFrame/Javascript (iLayer/Layer tags are not accepted due to cross-browser compatibility and stability issues)
- Rich Media: Many formats accepted, see guidelines for more information. All rich media technologies require prior approval and testing prior to implementation.
- No ad unit can prompt the download of a plug-in.
- Newsletter creative must be static image. Rich media, 3rd party tags and html are not accepted.
General Advertising Guidelines & Specifications
- To review our ad guidelines and specifications click here.
- To review our gallery of ad products click here.
Contact Us
CBS Television Stations Digital Media Group provides a dedicated multimedia sales support team who profile markets and monitor campaigns in order to insure the effectiveness of every sponsor's advertising campaign. Please send an email to
CBSTVDMG@cbs.com to learn more about available advertising and sponsorship opportunities.
