Jul 5, 2007 2:42 pm US/Eastern
The 'Boston Pops Fireworks Spectacular'
On WBZ-TV Clobbers All Competition
For July 4 Programming
CBS Network Special Is #1 In Time-Period Nationally
(WBZ)
BOSTON, MA – July 5, 2007 – Last night's "Boston Pops Fireworks Spectacular" on WBZ-TV lived up to its name delivering spectacular ratings in households and all key demos. In fact, the "Boston Pops Fireworks Spectacular" (8-10PM / 10-11PM) was the most watched program on television all day long and aced its time-period:
TOTAL VIEWERS (P2+) in TIME-PERIOD:8-10PM Total ViewersWBZ-TV - "Boston Pops Fireworks Spectacular" - 517,000
WCVB - "Next Best Thing"/ "American Inventor" - 56,000
WHDH - "Most Outrageous"/ "Macy's 4th of July Fireworks Spectacular" - 78,000 (with Macy's hour = 60,000)
10-11PM Total ViewersCBS - "Boston Pops Fireworks Spectacular - 641,000
WCVB - "Traveler" - 22,000
WHDH - "Dateline" - 94,000
11-11:30PM Total ViewersWBZ-TV News - 277,000
WCVB News - 84,000
WHDH News - 188,000
What's more, the "Boston Pops Fireworks Spectacular" blew away the competition including the Red Sox on NESN (1-4pm) and all other network 4th of July special programs:
TOTAL VIEWERS (P2+) SPECIALS AND RED SOX:WBZ-TV/CBS "Boston Pops Fireworks Spectacular," 10-11PM = 641,000 Total Viewers
WHDH/NBC "Macy's 4th of July Fireworks Spectacular," 9-10PM = 60,000 Total Viewers
WGBH/PBS "Capitol Fourth," 8-9:30PM = 61,000 Total Viewers
WENH/PBS "Capital Fourth," 8-9:30PM = 13,000 Total Viewers
NESN "Red Sox vs. Devil Rays," 1-4PM = 299,000 Total Viewers
WBZ-TV's local, preview special, "Celebrating the American Spirit," won the time-period delivering 132,000 total viewers…a 6% increase in total viewers from a year ago. And, the whole country tuned in to Boston's celebration making CBS Network's "Boston Pops Fireworks Spectacular" the #1 special in the time-period…more than 7 million total viewers!
WBZ-TV and TV38 (WSBK) are owned and operated by CBS Television Stations.
-WBZ-TV / TV38 -
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