Jan 23, 2008 11:21 am US/Eastern
Red Sox To Wear Ad On Uniforms In Japan
TOKYO (WBZ) ―
The Red Sox will look a little different during their season-opening trip to Japan in March. For the first time, they will have an advertisement on their uniform for a regular season game.
The Sox and Oakland A's will open the 2008 season with a two-game series on March 25-26 at Tokyo Dome. The Sox will also play two exhibition games against Japanese teams.
During those games, the Red Sox will wear sleeve patches featuring the EMC and "Japan 2008" logos.
EMC is a data storage provider based in Hopkinton. They will be an official sponsor of the series.
Major league teams normally are not permitted to wear corporate logos on their uniforms, but the rule will be lifted for the games in Japan.
EMC has had a relationship with the Red Sox for several years and is looking to build its brand in Japan.
(© 2008 CBS Broadcasting Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)
