Jul 1, 2008 9:50 am US/Eastern
Bruins To Offer Free Food With Some Season Tickets
BOSTON (AP) ―
Boston Bruins executives are hoping that the way to a hockey fan's heart is through his stomach.
The NHL franchise is selling season tickets that also include all-you-can-eat soda and snacks, including hot dogs, chili, chips, cookies and other treats.
The team has dedicated 500 balcony seats at the TD Banknorth Garden for the $1,677-per-ticket "Hungry for Hockey" promotion. That works out to about $39 per game.
Amy Latimer, senior vice president of sales and marketing, says the promotion is about offering value to fans. But the seats are also in a corner area of the arena that are usually hard to fill through season ticket sales.
Ticket holders will receive a wristband and get their food from a dedicated cafeteria-style area.
(© 2008 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)
