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Kevin Garnett Helps Create New Version Of Wheaties

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Jul 23, 2009 2:00 pm US/Eastern

Kevin Garnett Helps Create New Version Of Wheaties

MINNEAPOLIS (AP) ―

Click to enlarge 1 of 1: Kevin Garnett (file image)
Brian Babineau/NBAE via Getty Images

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Cereal maker General Mills is launching a new version of Wheaties it says is designed for athletes, with input from athletes such as NFL quarterback Peyton Manning and NBA star Kevin Garnett.

The Golden Valley, Minn.-based company says it is testing three types of the new version of Wheaties with athletes and some readers of Men's Health magazine.

It will announce the new product in September.

The company says the new version will not replace the 85-year-old original Wheaties.

General Mills plans to market the cereal as helping athletes with endurance and energy.

Besides Manning and Garnett, other athletes working on the project include baseball player Albert Pujols, gold-medal decathlete Brian Clay and triathlete Hunter Kemper.